ROUND ROCK, Texas – January 6, 2025 – Dell Technologies, long a leader in personal computing, is unveiling a new era of AI-driven productivity with its latest PC portfolio. Featuring on-device artificial intelligence (AI), the new lineup promises to enhance creativity, streamline workflows, and simplify AI application deployment for developers and IT administrators alike.
As the industry’s number one provider of commercial AI PCs, Dell is pushing the boundaries of what’s possible in computing with innovations in hardware, software, and sustainability. From the new, unified branding across its PC portfolio to advancements in silicon from Intel®, AMD, and Qualcomm Technologies, the company is positioning itself at the forefront of the AI-powered future of work.
Simplifying the Buying Experience
One of the key updates from Dell is its new unified branding strategy. Recognizing the complexity of choosing the right technology, Dell has streamlined its product categories to make the decision-making process more intuitive for consumers and businesses alike. The new classifications—Dell, Dell Pro, and Dell Pro Max—are designed to cater to a range of use cases, from personal productivity to professional-grade performance, all while maintaining the trusted Dell name.
- Dell: Ideal for personal use, gaming, education, and everyday work.
- Dell Pro: Built for professional-grade productivity.
- Dell Pro Max: Tailored for maximum performance and power-intensive tasks.
For the gamer, Alienware remains a top choice, continuing its legacy as a leading gaming brand for nearly three decades.
Harnessing the Power of AI Across Devices
The new Dell AI PCs are equipped with built-in NPU (Neural Processing Unit) technology, designed to enhance AI performance while supporting demanding workloads. The updated portfolio includes Intel® Core™ Ultra (Series 2) processors, AMD Ryzen™ processors, and Qualcomm’s innovations, providing customers with the flexibility to choose the right device for their specific needs.
The new machines deliver up to multi-day battery life, with some models featuring sleek designs, rugged durability, and advanced thermal technologies that boost airflow by 20%, making them the quietest commercial laptops Dell has ever produced.
Dell’s powerful new offerings also extend to professional workstations with top-tier performance capabilities, such as AI inferencing and large language model tuning, enabling enterprises to handle intensive applications with ease.
Making IT Management Smarter and More Secure
For IT administrators, the new Dell Pro AI PCs bring robust security and simplified management tools. Thanks to world-class features like AI-driven self-healing automation, remote fleet management, and the security of Intel vPro, these systems reduce operational costs and improve uptime. Dell’s ProSupport Plus service helps organizations maximize PC uptime, while cutting-edge sustainability initiatives focus on modular designs and low-emission materials, underscoring Dell’s commitment to the environment.
AI-Powered Development with Dell Pro AI Studio
As businesses rush to adopt AI, one of the most significant hurdles remains the complexity of developing and deploying AI applications. Dell’s solution to this challenge comes in the form of the Dell Pro AI Studio, a comprehensive AI toolkit that simplifies the process for developers and IT teams.
Part of the Dell AI Factory, the Dell Pro AI Studio provides developers with the tools, frameworks, templates, and models they need to quickly build and deploy AI applications on Dell PCs. With NPU technology as its backbone, the Pro AI Studio is designed to reduce development and deployment time by up to 75%, cutting the timeline from six months to as little as six weeks. This streamlined approach accelerates AI adoption, making it easier for businesses to harness AI to address specific needs while ensuring that hardware requirements across various silicon vendors are met.
A Glimpse into the Future
With its updated AI PC portfolio, Dell is not just offering powerful hardware—it’s providing an integrated ecosystem that makes AI more accessible to all users, from individual consumers to large enterprises. As Michael Dell, Chairman and CEO, puts it, “The PC is the most important personal productivity device of our lifetime, and it is being transformed by AI. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing.”
As Dell continues to drive the evolution of personal computing, its new AI-powered lineup offers the potential for greater productivity, enhanced creativity, and a seamless AI experience for users and developers alike. Whether for work, gaming, or professional-grade applications, Dell’s AI PCs promise to be an essential tool in today’s fast-paced, AI-driven world.
